Chinese translation for "brand attitude"
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- 品牌态度
Related Translations:
brand: n.1.燃烧着的木头；〔诗〕火炬；〔诗、古〕刀，剑。2.烙铁；(古时打在罪犯等身上的)烙印；〔比喻〕污名，耻辱。3.【商业】火印；牌子，牌号，商标；〔比喻〕品种，品质。4.【植物；植物学】枯死病。短语和例子a brand name 商标名称。 the best brand of coffee 最上等的咖啡。 brand mark 商标(符号)。 the brand of v
- Example Sentences:
| 1. | The effect of brand familiarity on brand attitude change in the process of advertising
品牌熟悉对广告过程中品牌态度改变的影响 | | 2. | Hotel service technology quality has a significant influence on customer satisfaction . 3 . there is a significant interaction between hotel service quality and hotel brand attitude
在服务质量对品牌满意的作用和影响上，品牌认知与服务质量存在着显著地交互作用，品牌态度的强弱影响了服务质量与顾客满意度的关系。 | | 3. | The study takes the ladies ' fashion industry as an example to investigate the relationship among the brand elements , spokesperson , brand image and brand personality toward the brand attitude
摘要本文系以少淑女服饰业为例，以品牌要素、广告代言人为自变数，探讨品牌要素与广告代言人，透过品牌形象、个性影响品牌态度的效果。 | | 4. | With the development of advertising theories and psychology , people have learned more knowledge about how advertising affects consumers . basing on how advertising works , this paper analyzed the process how consumers actually " feel " and " think " , the mental effects including framing perception , organizing memory , enhancing experience and brand attitudes , then built the conceptual model of advertising mental effectiveness that reflects the causal relationship of various constructed variables and finally founded a structurally quantitative model
本文从广告影响消费者的过程出发，分析了消费者在接触广告后广告信息对于消费者心理效果的影响，这些影响主要体现在感知、回忆、提升经验和对于广告品牌态度的变化方面，它们之间又有相互的影响关系；初步构建了广告影响消费者的心理效果概念模型，该模型同时反映出了各结构变量之间的因果关系；然后，在概念模型的基础上尝试建立了测量广告心理效果的结构数量模型。 | | 5. | According the result of lisrel : brand elements have no significant influence to brand image ; brand elements have a significant influence to brand personality ; endorser have significant influences to brand image and brand personality ; brand image and brand personality have significant influences to brand attitude ; by the moderating mechanism of high price , the effect of brand image and brand personality to brand attitude would be strong
以lisrel验证变数间之因果关联性，结果显示: 1 .品牌要素对于品牌形象的形成并无显著的影响； 2 .品牌要素对于品牌个性的形成有显著影响； 3 .品牌代言人对于品牌形象及品牌个性的形成有显著影响； 4 .品牌形象及品牌个性对于品牌态度的形成有显著影响； 5 .高价格的产品将会强化品牌形象、品牌个性正向影响品牌态度的关系。 |
- Similar Words：
- "brand alliance" Chinese translation, "brand and marketing" Chinese translation, "brand and risk management" Chinese translation, "brand architecture" Chinese translation, "brand association" Chinese translation, "brand audit history as it happens" Chinese translation, "brand awarene" Chinese translation, "brand awareness" Chinese translation, "brand awareness and image" Chinese translation, "brand beliefs" Chinese translation
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